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Q5. Does the Japan Patent Office recognize “non-traditional marks?

Q5. Does the Japan Patent Office recognize “non-traditional marks?

A5. In addition to three-dimensional trademarks, the JPO accepts applications for “non-traditional marks”, such as colors, sounds and other marks as designated by Cabinet Order.  The following types of marks are protected as non-traditional marks:

 

 

A.Motion Marks

 

Marks consisting of texts and designs which move or transform as time progresses

 

 

 

B.Hologram Marks

 

Marks consisting of texts and designs which change by holography and/or other methods

 

 

 

 

C.Color (per se) Marks

 

Marks consisting solely of a single color or combination of multiple colors

(1)Single color                      (2)Combination of colors

               

 

(3)Trademarks which specify specific position(s) in goods, etc.

 

        

 

 

 

D.Sound Marks

 

Marks consisting of music, voices, sounds, etc. and can be perceived aurally

 

 

 

E.Position Marks

 

Marks consisting of text or designs that are placed in a specified position